News

Study "Online Advertising in the Post-Cookie Era" now available in English

The study "Online Advertising in the Post-Cookie Era" published by OWM and the German Association for the Digital Economy (BVDW) is available in English.

Regulatory measures by legislators and browsers are driving the market towards a "cookie-free advertising". This is fundamentally changing the way advertising and content can be controlled, measured and tracked.

The study can be downloaded here.

Click here for the German press release.

08.10.2020
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