Head of Digital & Online Marketing (m/w/d)

We are looking for you to strengthen our team as

Head of Digital & Online Marketing (m/w/d)

Reference Code: DE-X-LGN-19-09385

Location(s): Langen

Your Key Responsibilities

• Disciplinary and functional lead of the on-line marketing teams

• Creation and implementation of the roadmap towards digital marketing excellence

• Maintaining, managing and filling digital marketing channels such as websites, blogs, e-mails and all social media accounts

• Forming the interface between business, IT and digital as well as working closely with product, design, sales teams and external Providers

• Provision and optimization of online content with consideration of SEO and Google Analytics

• Development of specific online campaigns to ensure a high degree of customer interaction

• Management of projects in the field of digital marketing as well as continuous market observation

• Development and expansion of CRM marketing environments in the backend and frontend

• Forecast of sales development and identification of measures to increase the market segment

• Enhance and manage close collaboration with campaign management towards omni-channel marketing (on-line to off-line mix)

Your Qualifications

• Successfully completed university studies with focus on marketing, digital technologies or comparable qualifications

• Relevant professional experience in digital marketing with strong customer focus and expertise in CRM marketing environments as well as first leadership experience

• Proven experience in the conception and implementation of successful digital marketing campaigns combined with practical knowledge in project management

• Comprehensive understanding of the functioning of all current digital marketing channels

• In-depth knowledge of online marketing tools and best practices

• Practical experience with SEO / SEM, Google Analytics and CRM software as well as familiarity with web design

• Strong communication skills combined with hands-on mentality and outstanding analytical skills

• High degree of teamwork as well as willingness to work in cross-functional and intercultural teams

• Fluent in English spoken and written, German is beneficial

Exciting assignments and outstanding development opportunities await you because we impact the future with innovation. We look forward to getting to know you.